We use cookies to enhance your experience.

Sales Infrastructure for OOH Vendors

Turn Your OOH Inventory
Into a Sales Experience

presentation.pptx
Slide 3 / 12
mediakit.yourbrand.com
LIVE
Filter
Sort
24k
24k
24k
3 viewing now
Interactive

OOH Stack transforms how out-of-home vendors present, explain, and sell their inventory to agencies and brands. Interactive experiences that preserve the story behind every location.

Why We Exist

OOH inventory has a story. We help you tell it.

Vendor sales teams need more than a spreadsheet. OOH Stack gives your inventory the context, visibility, and presence it deserves.

Inventory Storytelling Platform

OOH locations have context that spreadsheets can't capture. OOH Stack gives vendors a living platform to tell the story behind their inventory — geography, proximity, traffic patterns, and surrounding environment — interactively.

Fits Into Agency Workflows

Agencies keep working in the tools they know. OOH Stack acts as a layer that connects proposals, spreadsheets, and planning documents directly to an interactive inventory experience — without forcing anyone to change how they buy.

Sales Infrastructure, Not Just Marketing

Most vendors invest in marketing assets. OOH Stack builds the digital sales infrastructure that powers proposals, defends inventory value, accelerates RFP responses, and drives repeatable revenue growth for vendor sales teams.

The Problem

Why OOH Inventory Gets Commoditized

By the time an out-of-home proposal reaches a client, inventory is often reduced to a few numbers in a spreadsheet.

What agencies see in the proposal

CPM

Impressions

Cost

The story behind the location is gone.

Agency workflows compress vendor presentations into standardized planning documents — Excel spreadsheets, PowerPoint decks, and planning tools — which strips away the context that makes locations valuable.

The real value of OOH lives in:

Geography & proximity to meaningful places

Traffic behavior and audience patterns

Surrounding brands and neighborhoods

Strategic value within a campaign context

OOH Stack restores that context by connecting proposals directly to an interactive inventory experience where buyers can explore, understand, and appreciate the strategic value behind each location.

What We Build

Modular sales enablement components that help vendor teams tell better inventory stories and close more effectively.

Interactive Media Kit Websites

A living replacement for static PDF media kits. Vendors send a single link that agencies can explore, share, and return to — always up to date.

Custom design and branding
Interactive navigation and animations
Responsive mobile experience
Fast-loading performance
Units
2,847
Markets
14
Reach
12.4M
Board
+
-

Inventory Explorer

Location-by-location pages that preserve the context behind each screen — specs, photos, audience data, and surrounding environment.

Searchable inventory database
Rich media galleries
Traffic and audience data
Export and sharing tools
DT-001
+

Proposal Scenario Builder

Helps sales teams quickly illustrate campaign possibilities — share of voice, duration, and investment scenarios — in a shareable format.

Real-time pricing calculations
SOV and reach modeling
Multi-unit selection
PDF export capabilities
Units
532
CPM
7.8
SOV%
59
W1
W2
W3
W4
W5
W6

Proximity & POI Tools

Communicate why locations matter by surfacing nearby landmarks, brands, traffic routes, and points of interest in an interactive map experience.

Custom map visualizations
Radius and drive-time analysis
POI layering and filtering
Location context storytelling
Billboard POI

Custom Modules

Audience matching, ranking tools, and tailored planners built specifically for your inventory and sales process.

Tailored data integrations
Custom algorithms and logic
Proprietary planning tools
Sales workflow support
Data
Logic
API
Match
Rank
Plan

AI Sales Assistant

AI-assisted campaign recommendations that help sales teams quickly build strategic proposals based on campaign objectives and inventory fit.

Natural language queries
Smart inventory suggestions
Strategic proposal recommendations
Available as an add-on
AI Assistant

Agency Compatibility

Designed for the Way Agencies Already Work

OOH Stack does not replace the tools agencies already use. It enhances the existing workflow rather than forcing anyone to adopt a new one.

Agencies keep using their existing tools

Spreadsheets
Planning Tools
Presentation Decks
Key locations link directly into the OOH Stack platform

The difference is that proposals and planning documents can link directly into OOH Stack — so buyers and clients can instantly explore full location context without changing how they work.

When agencies open an OOH Stack link, they can:

Location context and surrounding environment

Nearby points of interest and landmarks

Inventory specs, imagery, and audience data

Campaign ideas built around real locations

This transforms a proposal from a static document into an interactive exploration of the network — without requiring agencies to change how they plan.

How It Works

Discovery

Analyze inventory, sales process, and goals

Build

Custom platform with your modules

Deploy

Hosting, setup, and team training

Support

Ongoing stewardship and optimization

Typical timeline: 2–4 weeks

Who It's For

Built primarily for OOH vendors and the sales teams that represent them

Sales Teams

Equip your reps with tools that communicate inventory value — not just numbers. Build strategic proposals faster and give agencies a reason to choose your network.

Primary

OOH Vendors

Your inventory deserves more than a line in a spreadsheet. OOH Stack gives vendors the sales infrastructure to present, explain, and defend the value of every location.

(Agencies & In-House)

Agency Planners

Explore vendor inventory in context — not just specs and CPMs. Understand the story behind locations and make more confident recommendations to clients.

Marketplace PlatformsBuyer-first
Planning ToolsWorkflow-first
OOH StackVendor-first

Not all platforms serve the same side.

ROI Calculator

Sales infrastructure pays for itself. See how vendor teams recapture time, increase close rates, and grow revenue with OOH Stack.

Calculate Your ROI

Time Saved = Direct Cost Savings

Reduce proposal build time by 60–70% through instant SOV calculations, built-in proximity context, and AI-assisted campaign recommendations.

Typical workflow1.5–3h
With OOH Stack2h 30m

Productivity & Revenue Lift

Time saved converts to more outbound activity, faster turnaround, and higher close rates.

RFPs
Close %
Revenue
Before
With OOH Stack

Faster Rep Ramp & Client Education

The AI sales assistant helps new reps get productive faster and reduces the time sales teams spend educating clients on inventory basics.

0%
New rep ramp time
Client education time

Reduction in education time

Fewer Repetitive Agency Questions

When agencies can explore inventory context directly, sales teams spend less time answering the same questions and more time closing.

Instant proximity answers
Real-time SOV calculations
Self-serve board selection

Can you please send me specs for the proposal?

Sure, please see specs attached.

One Platform, One Link

Replace fragmented files and tools with one unified sales platform — media kits, inventory, proposal scenarios, proximity, and AI recommendations all in one place.

Static websites
PDF media kits
Excel calculators
Manual mapping
OOH Stack

Pricing

Core Platform

Complete web-based media kit with interactive tools.

Setup
Starting at $12,500
Ongoing
Starting at $1,500/mo
Interactive Media Kit Website
Inventory Explorer
Campaign Builder
Map & proximity tools
Hosting & deployment
Training & onboarding

Intelligence Platform

Advanced platform with custom modules and AI capabilities.

Setup
Starting at $22,500
Ongoing
Starting at $2,500/mo
Everything in Core Platform
Custom planning modules
Audience matching tools
Ranking & recommendation engines
AI Planning Assistant (add-on)
Priority support & stewardship

API usage (maps, data services) and hosting infrastructure are billed directly to your provider accounts for full transparency and control.